Have you heard this one yet?
Apparently a company is renting a little over three percent of the Sears Tower (140,000 sq. ft.) for $14.50 a square foot. That's $2,030,000. And that's what it costs to rename a world landmark. Shameful, really.
Willis Group Hldings, Ltd. is to blame. And now...we have The Willis Tower. Boy, it has a nice ring to it. If you're deaf and stupid.
They said that they did it to show Chicago how committed they are to the city and how they think Chicago should be recognized as a center for commerce. Great plan! I can imagine the board meeting...
"How can we get them to love us?"
"I know! Let's rename their most beloved landmark with our company name!"
"That's brilliant! Bonuses for all!"
I haven't heard anyone say they're happy about this, and I most certainly hate them for it. Didn't take much. Great plan, guys. Great plan...