Friday, March 13, 2009

Whatchu talkin' 'bout? Willis?!

Have you heard this one yet?

Apparently a company is renting a little over three percent of the Sears Tower (140,000 sq. ft.) for $14.50 a square foot. That's $2,030,000. And that's what it costs to rename a world landmark. Shameful, really.

Willis Group Hldings, Ltd. is to blame. And now...we have The Willis Tower. Boy, it has a nice ring to it. If you're deaf and stupid.

They said that they did it to show Chicago how committed they are to the city and how they think Chicago should be recognized as a center for commerce. Great plan! I can imagine the board meeting...

"How can we get them to love us?"
"I know! Let's rename their most beloved landmark with our company name!"
"That's brilliant! Bonuses for all!"

Ugh.

I haven't heard anyone say they're happy about this, and I most certainly hate them for it. Didn't take much. Great plan, guys. Great plan...

Out

7 comments:

Argent said...

Good grief! Is nothing sacred?

Viewtiful_Justin said...

Not anymore. And certainly not here.

distracted by shiny objects said...

Willis Tower...soon to be known as The Old Sears Tower. You know, old dogs and new tricks and all.

Linda Pendleton said...

That's a shame. Even those of us not around Chicago know of the Sears Tower.

Viewtiful_Justin said...

Yup. It's a landmark worldwide. Renaming it is a great way to make people dislike you.

goodbyesickan said...

Now the world don't move to the beat of just one drum. What might be right for you may not be right for some.

Viewtiful_Justin said...

LOL Is that the Diff'rent Strokes song? Amazing. Thanks for stopping by! And following! I appreciate that.